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Privacy Policy


This Policy may change from time to time, so please check back periodically. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you online. 

This Privacy Policy explains how El LuRey New York LLC. and its group companies (“LuRey”, “we”, “us”, “our”) collects, uses, discloses and handles any personal information we collect from you, and how to contact us if you wish to access or correct your personal information, or ask questions about how your personal information is handled under this Privacy Policy. This Privacy Policy may be amended from time to time if our practices change.

You may find links to other websites not operated by LuRey but which are accessible through our websites. This Privacy Policy does not apply to such websites and you should consult the privacy policy of any other website you enter.

By using the website or submitting personal information to use, you are agreeing that we may collect, use and disclose your personal data in accordance with the purposes and uses identified in this Privacy Policy. If you do not agree with any of the terms of this Privacy Policy, please do not use the website or submit any personal information.

What kinds of personal information do we collect and how?

When you interact with LuRey over the phone, via email or via social media, we may collect personal information about you. Personal information means information or pieces of information that could allow you to be personally identified. This enables us to provide you with information about LuRey products and services and allows us to facilitate any purchases or other inquiries. This information may include your name, address, phone number, email address, language spoken at home, credit card information, screen name, shopping habits, preferences and information about your skin type, skin care regimen and areas of concern.

We may also collect your personal information from you when you purchase products from us, access our website or social media sites, register an account with us online, join our loyalty program or enter into one of our competitions or promotions.


Your visits to LuRey's websites are associated with cookies. Cookies are unique identifiers that we collect and use to obtain information about LuRey's websites including the number of visitors to the websites, the date and time of those visits, the number of pages viewed, the products viewed and added to baskets, navigation patterns and, where relevant, the websites visited before visiting the website.

Your continued use of this website indicates your acceptance of and consent to our use of cookies.

This information provides LuRey with statistics that we can use to analyse, personalize and improve our websites and our products and services. You may be able to adjust the security settings on your browser so that tracking is disabled.

Additionally, your visits may be associated with location-based information (i) you manually provide, (ii) derived from the IP address of your computer , (iii) where you have accessed our website from your mobile device, GPS information where that has been enabled on your device, or (iv) the proximity of your laptop computer, mobile wireless device, personal digital assistant, personal communication system, or other communications device (your "Personal Communication Device”) to the nearest radio tower or cell site. This information includes when your Personal Communication Device is activated as well as when and how you are using it. We may collect such data to verify the information you provide to us manually and to provide you with location based content. We may also associate it with your existing personal information solely for our internal use in order to improve your experience with us.

Do you have to identify yourself when you interact with LuRey?

We are unable to perform a number of our functions without obtaining your identifying information. For example, we may require details about your identity if you register or log into our website, contact us with an inquiry or complaint, request to receive communications from us, participate in our promotions or competitions, require us to deliver products to you and, in some cases, process a payment. If you wish to remain anonymous when you use the LuRey website, do not sign in to the website or provide any information which may identify you.

Why do we collect the information and how do we use or disclose it?

We collect, hold, use and disclose your personal information:

  • (a) to provide you with information about and facilitate your purchase of LuRey products, including processing your purchases and payments, delivering products to you and resolving any questions or complaints;

  • (b) to develop and enhance our products and services;

  • (c) to conduct research and to plan and develop our product strategies;

  • (d) to provide and operate our competitions, surveys, events and promotions;

  • (e) to promote and market our products and services; and

  • (f) to comply with our legal obligations.

Who do we disclose your personal information to?

We may disclose your personal information:

(a) to entities who assist us in providing LuRey products and services, running our competitions, surveys, events and promotions, and other service providers including suppliers, contractors, data storage and management companies, and delivery companies;

(b) to companies that promote and market, or conduct research to help us improve and target, our products and services;

(c) where required by law, or to government and enforcement agencies or individuals appointed by a government responsible for investigating and resolving disputes or complaints concerning LuRey products; and

(d) to companies that may acquire part or all of LuRey or an affiliated company.

When you enter into a competition we are running or participate in a sponsored event, we may seek, as a condition of entry, consent to pass your information to a promoter or sponsor of the competition or event.

We do not disclose any skin care or condition information to third parties and do not use it for any purpose other than to assist you in choosing LuRey products and services.

We hold your personal information in a combination of electronic and hard copy files. We may store your personal information with a third party data storage provider.

We may combine personal information we receive about you with other information we hold about you. This includes information received from third parties and publically available information.

We take all reasonable steps to ensure that the personal information we hold is protected from misuse, interference and loss, and unauthorized access, modification or disclosure by the use of various methods, including secure physical and technological storage. Where we provide your personal information to third party service providers, we require them to keep it secure and only use or disclose it for the purpose for which it was provided.

Residents of the European Economic Area (“EEA”) If you are located in the EEA, you have certain rights under European law with respect to your personal data, including the right to request access to, correct, amend delete, port to another service provider, or object to certain uses of your personal data. If you have any questions about whether this section applies to you, please contact us using the information set forth in the “Contact Us” section below. Data Subject Rights: LuRey acts as a controller of your Personal Data that is provided, collected and/or processed pursuant to this Privacy Policy. Note that when you engage with another channel on LuRey and agree to provide that channel owner with Personal Data, that channel owner then also becomes the controller of your Personal Data and their use is governed by their privacy policy. You have certain rights with respect to your Personal Data as set forth below. Please note that in some circumstances, we may not be able to fully comply with your requests, or we may ask you to provide us with additional information in connection with your request, which may be Personal Data, for example, if we need to verify your identity or the nature of your request. In such situations, however, we will still respond to let you know of our decision. To make any of the following requests, contact us using the contact details referred to in the “Contact Us” section of this policy. Access and Portability: You can request a copy of the Personal Data. You have the right to ask for a copy of your Personal Data in a machine-readable format and can also request that we transmit the data to another entity where technically feasible. Corrections: If you believe that any Personal Data we are holding about you is incorrect or incomplete, you can request that we correct or supplement such data. You can also correct some of this information directly by logging into your account. Erasure: You can request that we erase some or all of your Personal Data from our systems. Please note that the erasure of even some of your data may make your channel inoperable and require the deactivation of the channel. Withdrawal of Consent: If we are processing your Personal Data based on your consent (as indicated at the time of collection of such data), you have the right to withdraw your consent at any time. Please note, however, that (a) that the removal of processing of your Personal Data may make your channel inoperable and require the deactivation of the channel and (b) in order to interact with any other channel on LuRey you will be required to provide express consent on a case-by-case basis for the use or disclosure of certain of your Personal Data and your latter consent will re-activate the processing of your Personal Data. Right to File Complaint: You have the right to lodge a complaint about LuRey's practices with respect to your Personal Data with the supervisory authority of your country or EU Member State. Transfer & Storage: LuRey's services and platform is hosted and operated in the United States (“U.S.”) through LuRey and its service providers. We may transfer your Personal Data to the U.S., to any LuRey affiliate worldwide, or to third parties acting on our behalf for the purposes of processing or storage. By using any of our platform or services or providing any Personal Data for any of the purposes stated above, you consent to the transfer and storage of your Personal Data, whether provided by you or obtained through a third party, to the U.S. as set forth herein, including the hosting of such Personal Data on U.S. servers.

Privacy Policy changes This Privacy Policy was last changed on May 24,2018. If LuRey makes changes to any terms or conditions of the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Privacy Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.

Please contact us immediately if you become aware or have reason to believe there has been any unauthorized use of your personal information that we hold.

Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Policy

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