SPOTLIGHT ON SERUMS

Updated: Apr 10, 2019



What is a serum? Does your skin need it?

Odds are you can certainly benefit from daily use of one! If you’re out of the loop about serums, let’s chat about their benefits.

Serums are lightweight yet potent liquids or gels that penetrate the skin to deliver nourishing benefits. Made up of small molecules that absorb well into the skin, they contain a high dose of high-quality ingredients that can effectively absorb quickly and deeply directly into skin cells for maximum performance. Serums are a key tool in preventing the signs of aging, evening out skin tone, and reducing discoloration, among other uses.

Do I need a serum if I moisturize?

Serums are different from moisturizers in several ways. While moisturizers add hydration the skin, serums deposit nutrients. Moisturizers tend to be thick and form a barrier to retain moisture within the skin whereas serums travel deep into cells.

This means that you can use it after cleansing to deliver skin-nourishing ingredients like antioxidants and vitamins deep into cells and then seal the goodness in with a moisturizer. Serums are a complimentary product to moisturizers and should always be used prior to moisturizing. If a moisturizer is used prior to applying a serum, this will prevent the serum’s molecules from effectively reaching the skin cells.

Why are serums typically small and more costly?

We mentioned how concentrated serums are. This means that a little goes a long way. Because so little product is required to achieve results, a it will last for months and is a worthwhile investment when caring for your skin. Please be aware that when using a serum, more is not necessarily better. Always use it exactly as instructed. Due to their high concentrations of active ingredients, just a few drops is typically sufficient to see results and too much of a serum can cause irritation, a rash, or itching.

Choosing a serum

The type of serum best suited for your skin depends on your specific skin concerns and your skin type. LuRey offers a full line of serums with anti-aging, brightening, moisturizing, and nourishing properties.

There is no one-size-fits-all serum that will suit all ages and skin types. When trying a new product, give it at least one month to see how your skin reacts. Although it may take some trial and error in testing different products on your skin, you will find the serum that best suits your needs and gives you the results you are looking for.

Here’s a product guide to help you choose a serum that best targets your skin concerns:

Resurfacing: Radiance Glycolic Serum contains 8% glycolic acid to resurface skin by dissolving dead skin cells and supporting natural collagen production

Repairing: Intensive Repair Night Serum reverses free radical oxidative damage and plumps skin while reducing the appearance of wrinkles

Soothing: Hydro Life Serum reduces inflammation, promotes brightness, and restores suppleness and elasticity to the skin

Anti-aging: Multi Active Serum supports cell regeneration and combats visible signs of aging by stimulating the production of collagen and promoting elastin

Brightening:Vitamin C Serum contains 12% Ascorbic Acid (vitamin C) to support skin’s health, brighten the complexion, reduce discoloration, and minimize fine lines

For All Skin Types: Vitamin K Serum is infused with natural plant extracts to calm and improve the condition of all skin types while evening out skin tone

How to Use

You can get the most bang for your buck and optimize your skincare regimen by applying a few drops of your serum of choice to freshly-cleansed and still wet skin. The concentrated active ingredients within the formula will easily glide over damp skin and deeply penetrate to target the desired skin concern.

Avoid dragging your fingers across the skin when applying. Instead, apply in an upwards motion with gentle circular strokes.

Allow a few minutes for the serum to absorb and then follow with your favorite day cream with SPF when applying in the morning or a nourishing night cream when applying at night. A moisturizer will create a protective barrier, locking the serum in. With regular use, you will see youthful skin.



#serums #skincare #skintype #lureycosmetics

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